What even is Pink Lemonade?
Running a salon is equal parts chaos and magic - but no one tells you that the hardest part isn’t the hair. It’s the hiring. The systems. The marketing. The endless admin. The pressure to do it all without losing your mind (or your Sundays).
Pink Lemonade is a made up name. I just liked how it sounded - fresh, a little fun, and completely separate from my salon branding (on purpose). But it came from something real: the late nights writing policies, the DMs asking “how much are you paying your seniors?”, the group chat venting, and the lightbulb moments I’ve had (and shared) after more than a decade of running my own salon.
I’m already in the trenches with you, and this is me turning lemons into lemonade - and handing you the goods. You’ll find tools, templates, and tips to help your business run smoother - and help you show up as the confident, clear, badass owner you are.
I’m Laurie.
I own a busy, thriving salon in Wellington, New Zealand, that I’ve built from the ground up - with plenty of mistakes and “why does no one teach us this stuff?!” moments along the way.
I’ve hired and fired.
I’ve trained dozens of stylists.
I’ve managed a team through growth, burnout, pivots, pandemics, good and bad.
And I’ve done it all while juggling mum life, team life, and the occasional existential crisis about what the hell I’m doing. (Relatable?)
Pink Lemonade is the resource I wish existed years ago - practical, no-fluff help from someone who gets it.
Who am I?
And why trust me?
Because I’m not here to sell you fluff.
I’m here to share what actually works - in real salons, with real teams, real clients, and real mess.
Yes, my salon instagram only has 2500 followers. But we’re booked, we’re busy and we’re hitting targets even on quieter weeks.
And if we’re not busy enough? We post our gaps on social media, the right people see it, and we fill the gaps. Easy!
We get engagement from clients, not bots. And I’ve helped my team do the same in a way that’s human, sustainable, and doesn’t feel like shouting into the void.
But it’s not just about socials.
We sell retail. We sell treatments. Our clients rebook.
I’ve built systems that take the guesswork out.
Written policies that actually get used.
Created pricing structures that make sense.
And figured out how to lead a team without burning out (most of the time, anyway).
Everything I share is something I’ve road-tested myself - no theory, no BS.
Just tools that work, lessons I’ve learned the hard way so you don’t need to, and support from someone who is living it right now.
This is me with some of my team, just to prove we’re real!
My salon also isn’t a secret, it’s just not the most important part! If you’re like me and need to do a deep dive, you can check us out here → salem.co.nz